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FEDMA takes charge of World Intelligence Website

The website provides vital information on key markets worldwide

2008-09-25

 

FEDMA TAKES CHARGE OF WORLD INTELLIGENCE WEBSITE


Last Thursday, the Data Council of the UK Direct Marketing Association handed over the running of the World Intelligence Website to Federation of European Direct and Interactive Marketing (FEDMA).
 
The World Intelligence Website- http://international.dma.org.uk/ pioneered by the UK DMA's Interactive council in 2006, is a central source of information. Compiled for and by direct marketers, it offers fact sheets on key markets worldwide and includes advice and insight on legislation, demographics and economics.
 
Fedelma Good, Chair of the UK DMA's International Working Party, responsible for the initial development of the site said:
 
"This handover is an excellent example of the international cooperation which is fostered by the DMA and FEDMA. FEDMA's management will ensure that the site will deliver maximum value for international marketers."
 
Alastair Tempest, Director General of FEDMA commented:
 
"We are delighted to have inherited this extremely useful website. As anyone who has marketed across national frontiers will know, there are many challenges to face - for example on data protection or contacts. This website helps marketers to build their international business successfully."
 
FEDMA will re-launch the website shortly to continue providing marketers with vital information and benefit from the competitive advantages, necessary to meet the challenges facing the industry today.
 
 
For more information, please contact Jørgen Andreassen


ENDS