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Copyright & copy; 2008
FEDMA 
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FEDMA PRESS RELEASE 15.2.2007FEDMA Seminar on Direct and Interactive Marketing PRESS RELEASE Brussels,15 February 2007 FEDMA SEMINAR ON DIRECT AND INTERACTIVE MARKETING In response to popular demand, FEDMA today hosted its third one-day seminar on direct and interactive marketing to provide professionals, who carry out direct and interactive marketing campaigns, with practical knowledge on the latest and future developments in Europe. Today’s seminar attracted a very high calibre of speakers including Emma Lawson, VP Global Direct Marketing of Reader’s Digest, Jos Burger from Goodmail Systems Europe and Marian Seitan of Hit Mail Romaniaand immediate part-chairman of the Romanian DMA. The seminar speakers were selectively chosen in order to ensure that seminar participants gained useful, practical, and concrete knowledge on the direct marketing industry in Europe, which they will be able to utilize in their professional work on a daily basis. The seminar covered practical aspects of data protection, sales promotion, email marketing, database marketing and loyalty programmes, as well as the opportunities available in the two new EU markets; Romania and Bulgaria. The success of the seminar was reflected by the enthusiastic response to the event and, like the previous seminar held in September 2006, tickets had sold out in days. “I believe we need more initiatives such as these seminars from FEDMA at the pan-European level to show the key initiatives emanating from different countries”, said Jos Burger from Goodmail Systems Europe. The first such FEDMA Seminar took place in February 2006. Due to the success of this event, FEDMA will continue to plan for future seminars in 2007. For more information, please contact Anne M. Storen. ENDS Note to Editor About FEDMA FEDMA, the Federation of European Direct & Interactive Marketing, represents the sector in all its forms. FEDMA’s objective is to protect and promote the European direct and interactive marketing sector by creating, through representation, self-regulation and information, acceptance of and confidence in direct and interactive marketing within a healthy commercial and legislative environment in which the sector can profitably operate and develop. In addition to its direct Corporate, Corporate Associate and Company Members, FEDMA represents nearly 10,000 companies through its national DMA members. For the latest news and additional information, please visit: http://www.fedma.org/latest-news.60022.en.html For more information, please contact FEDMA Anne Marheim Støren PR and Communications Manager Tel: +32 (0)2 776 03 97 E-mail:astoren@fedma.org If you would like to add the e-mail addresses of colleagues or other contacts, please do not hesitate to contact us by reply e-mail. On the other hand,if you wish to be removed from this list, please reply with "REMOVE" typed in the subject header. Thank you. Direct Marketing Associations in Europe and elsewhere affiliated to FEDMA:
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