FEDMA - Federation of European Direct and Interactive marketing
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FEDMA 2010 Pan-European Email Marketing Benchmark Study - EXECUTIVE SUMMARY (for non members only)

You can purchase here a copy of the executive summary of the 2010 FEDMA Pan-European Email Marketing Benchmark Study. The summary has 16 pages of information on the main findings and 8 graphs.

NOTE: FEDMA members will recieve the executive summary of the 2010 FEDMA Email Marketing Pan-European Benchmark Study free of charge. In case you have not received your free copy of the executive summary please send a message to info@fedma.org and we will make sure you will be sent a copy (electronic only).

 

€ 50.00 Pack Buy

FEDMA 2010 Pan-European Email Marketing Benchmark Study

You guide to email marketing in Europe. Find out what works, how it works and how email marketing can generate higher response rates. The study includes a comprehensive legal overview for electronic marketing in 23 countries.

Product Options

A practical guide to selling financial services on the phone in Europe

If you are selling financial services from a distance, this is a must read. Covering 9 countries across Europe this publication will answer questions about legal cooling off period, third party offers, (wet) signatures, opt-in/out rules and much more. The publication is only available in electronic format.

€ 75.00 Pack Buy

Your Guiding Light through Robinson Lists and Preference Services!

The Global Guide to Preference Services and Robinson Lists 2008/2009

New updated version! An extensive list of the available preference lists across 31 countries. This publication will  provide you with important information and contact details to the available reservation lists on a pan-European scale.

€ 85.00 Pack Buy
Legal Fact Pack 2007 front page1

Through the Legal Mine field - A guide to a successful pan -European Direct Marketing Campaign

Data Protection and Marketing Legislation in Europe and the United States (previously known as Legal Fact Pack)

This fact pack contains essential information on national legislation affecting direct marketers in 21 European countries plus the USA.
€ 250.00 Pack Buy

FEDMA and Fokus Integrated Webinar modules 1-5

Learn your Permission Marketing ABC with FEDMA and Fokus Integrated

Do you want to race ahead of your competition building your own opt-in database? Do you want to understand how you can set up and execute a winning email marketing strategy? Do you prefer to be 100% sure that your database is legally bullet proof? Would you prefer to know exactly what you are allowed to do within the different communication channels? If the answer is yes in any of these questions please make sure to order these two DVDs now!

€ 300.00 Pack Buy

Finding Your Way around the Postal Services!

Postal Fact Pack 2006

The FEDMA Postal Fact Pack provides information on the postal systems of 20 different countries to help guide mailers through the increasingly complex market.
€ 250.00 Pack Buy

Become Creative!

Best of Europe 2006

FEDMA Best of Europe 2006 DVD presents more than 3 hours of creative winning advertising campaigns across Europe and beyond.
€ 75.00 Pack Buy

Confused by European Data Protection Laws? Your questions answered!

Data Protection Laws in the European Union (2004/2005)

With the growth of cross-border direct marketing and e-commerce, increasing numbers of marketers are gathering, processing and managing the personal data of individuals from across Europe and elsewhere. The increasing complexity of European data protection laws means that this guide is a must-have for anyone working with European data.
€ 75.00 Pack Buy

Survey of Direct and Interactive Marketing in Europe, 2003

The survey gives the only complete pan-European statistical overview of the direct and interactive marketing sector and provides information on the developments in this industry.
€ 150.00 Pack Buy