FEDMA holds successful data protection workshop

PRESS RELEASE                                                            

Brussels, 13 September 2007

FEDMA Holds successful Data Protection workshop

FEDMA hosted today its first data protection workshop to provide professionals with crucial knowledge on the latest and future developments in EU legislation.

Today’s seminar attracted a very high calibre of speakers including Jan Dhont from Lorenz Law Firm, Belgium; Michael Siegert of Siegert Attorneys, Germany; Xawery Konarski from Traple Konarski Podrecki-Kancelaria prawna, Poland; Alexander Singewald, of Singewald Consultants Group, the Netherlands; and José de Frutos Gomez from the European Commission, DG JLS - Data Protection Unit.

As data protection regulations at national, European and international levels are becoming increasingly complex and difficult for practitioners to follow the workshop highlighted some of the current challenges in data protection and provided guidelines on how to address them.  

“Data protection measures are now appearing in all sorts of contexts – in transport laws, regulations on the energy market, etc. This means that direct marketers have to be aware of many more regulations than in the past” said Alastair Tempest, Director General of FEDMA. “In addition, as the Spanish representative at the workshop pointed out, some national data protection authorities have enormous power to penalize those who do not follow their data protection laws. Detailed knowledge of the laws and regulations is, therefore, ever more important”.

The seminar speakers were selectively chosen in order to ensure that workshop participants gained useful, practical, and concrete knowledge, which they will be able to utilize in their professional work.

The seminar covered topics such as the privacy challenges relating to the deployment of global marketing applications, the Commissions perspective on how to address the new challenges of data protection, and how to address the new restrictions on telemarketing in Germany.

The success of the workshop was reflected by the enthusiastic response to the event and FEDMA will continue to host other data protection seminars in 2008. For more information, please contact Anne Marheim Støren

ENDS

Note to Editor

About FEDMA

FEDMA, the Federation of European Direct & Interactive Marketing, represents the sector in all its forms. FEDMA’s objective is to protect and promote the European direct and interactive marketing sector by creating, through representation, self-regulation and information, acceptance of and confidence in direct and interactive marketing within a healthy commercial and legislative environment in which the sector can profitably operate and develop. In addition to its direct Corporate, Corporate Associate and Company Members, FEDMA represents nearly 10,000 companies through its national DMA members.

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For more information, please contact

FEDMA                                                                                                                                       

Anne Marheim Støren

PR and Communications Manager

Tel: +32 (0)2 776 03 97

E-mail: astoren@fedma.org

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