FEDMA elects new Board and reaffirms its objectives

 

Emma Lawson remains as chairman, supported by Imelda Vital (Amway) as Treasurer, Zina Manda (Mardev), Neil Matthews (Acxiom), Ivan Vandermeersch (Belgian DMA) and Dieter Weng (German DMA) were elected as Vice-Chairmen.

A special working party to review the fast evolution of interactive – relationship – digital marketing was set up, chaired by Ara Cinar (Bertelsman).

Direct, interactive, relationship marketing is facing a number of major issues at European level. Firstly, data protection and consumer privacy questions have encouraged the EU to consider new regulations which are likely to become clearer in the coming year; second, the EU is looking at distance selling and contract laws, which lie at the heart of e-commerce; and, finally, environmental issues are likely to move more centre stage over the next years. 

Alastair Tempest Director General of FEDMA said “FEDMA must ensure that these issues are resolved to the mutual benefit of both consumers (our customers) and our members. In addition, FEDMA continues to build membership information and services to help our members save money and exploit their business opportunities in these times of economic downturn”.

For more information please contact Alastair Tempest: +3227794268