FEDMA Adopts Revision of its Teleservices Code

PRESS RELEASE                                                                

Brussels, 6 December 2006

 ADOPTS REVISION OF ITS TELESERVICES CODE

At its recent Board meeting FEDMA adopted a major revision of its Teleservices code for contact and call centres.  

The code is intended to help contact/call centre businesses and to provide guidance for best practices. The revisions update and improve the original code, on which the International Chamber of Commerce’s Direct Marketing code was based.

“New practices and technologies, such as predictive diallers, needed to be included in the Code,” said Alastair Tempest, the Director General of FEDMA. “Today we are positively aware of the need to encourage best practices and avoid unwanted calling, or silent calls, caused by badly set predictive diallers. We hope this code will help our members and other call centres to encourage greater consumer trust and best practices.”

FEDMA is the leading European association for both on and offline marketing, representing thousands of enterprises and safeguarding their businesses.

Note to Editor

About FEDMA

FEDMA, the Federation of European Direct & Interactive Marketing, represents the sector in all its forms. FEDMA’s objective is to protect and promote the European direct and interactive marketing sector by creating, through representation, self-regulation and information, acceptance of and confidence in direct and interactive marketing within a healthy commercial and legislative environment in which the sector can profitably operate and develop. In addition to its direct Corporate, Corporate Associate and Company Members, FEDMA represents nearly 10,000 companies through its national DMA members.

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For more information, please contact

FEDMA                                                                                                                                       

Justine Korwek

PR and Communications Officer

Tel: +32 2 776 0391

E-mail: jkorwek@fedma.org

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