Information and links to universities offering Direct Marketing courses.
Education & Research Few universities in Europe devote a whole department to direct marketing teaching and research. Direct marketing is mostly a subsection of the general marketing programme, covered by one or several professors undertaking research in new media,internet marketing etc.
Several private or semi public institutes carry out interesting research, mostly in co-operation with academics working both as consultants and university professors.
General EMAC, European Marketing Academy. The purpose of the Academy is to provide a society for persons professionally concerned with the interest in marketing theory and research. General information request should be sent to hebbelynck@eiasm.be
EDAMBA European Doctoral Programmes Association in Management and Business Administration
Australia At the University of Southern Queensland, Hoda Master investigates how database marketers segment their markets for product and promotional strategy development and how they have developed a typology of database marketers
Belgium Management Centre Europe Management Centre Europe and The Institute of Direct Marketing co-host a course which leads to the IDM Certificate in Direct Marketing. This will give the student an internationally recognised qualification in direct and interactive marketing. The Certificate is taught in 8 modules which focus on the essential principles and best practice of direct marketing that apply to all markets and media, such as principles of database marketing, direct marketing planning and analysis, fundamentals of budgeting direct marketing, etc. The Certificate consists of one week of lectures in Brussels (6-10 August 2001), two individual assignments, and two exams to be taken in December. For further information go to course description or contact Philippe Christiaens Katholieke Universiteit Leuven, KUL, Marketing Group The PricewaterhouseCoopers Management Consultants E-Business Chair K.U.Leuven The ULB, Universite Libre de Bruxelles has launched a new programme (diplome d'etude specialisees - DES) in e-business. Vlerick Institute Research Institute, depending from the the KUL and Ghent University Erik Van Vooren DM Institute IPO-UFSIA Management School, Alain Van Buyten
Finland Education Center of Direct Marketing Excellence; Mr. Tore Strandvik, Professor, Mr. Mika Raulas, Director; Ms. Mirella Lähteenmäki, Coordinator, e-mail: mirella.lahteenmaki@hkkk.fi. The Center of DM Excellence is a joint project of Helsinki School of Economics and Business Administration (HSEBA) and the Swedish School of Economics and Business Administration. It was set up on January 1, 2000, to promote and develop teaching and research in all fields of DM. Mr. Strandvik was nominated as Professor on January 1, 2001. The Center provides courses on both "traditional" and "new" fields of DM, such as interactive marketing and integrated marketing and it is open to students of HSEBA and the Swedish School of Economics and Business Administration.
Sweden Hyper Island - School of New Media Design School providing university-level course in new media design & technology for such applications as website design & web management
Information and links to universities offering Direct Marketing courses.
