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DMA 2009 Statistical Fact Book: The Definitive Source for Direct Marketing Benchmarks

The Fact Book has arrived! Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource. This brand-new edition includes new media data, such as mobile marketing, search engine marketing, social media marketing, and more. We've pulled from over 30 leading research sources to bring you 12 chapters and more than 250 charts with clear actionable information relating to all aspects of direct marketing. Hone your strategy, plan campaigns, justify the budget, and produce winning results with the help of DMA's classic best-seller!

2009-05-28 Webmaster

Chapters include essential direct marketing information, including:

  • Catalog
  • Consumer Demographics
  • Database Management
  • Direct Mail
  • Direct Marketing Overview
  • Email
  • Financial Services
  • Hispanic Market
  • Interactive Media
  • Nonprofit
  • Power of Direct Marketing
  • USPS Information

What's New? Expanded coverage includes:

  • Brand-new data on New Media including mobile marketing,
  • search engine marketing,
  • social media marketing,
  • and Web 2.0.

More data on Hispanic Market. Learn about the Hispanic buyer's level of receptiveness and how to market to the Hispanic market. New data sources such as eROI, New American Dimensions, University of MA, and many more. Hone your strategy, plan campaigns, justify the budget, and produce winning results. Order now!

Please click here for the table of contents.