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Swiss Post International

Direct Marketing Passport to Eastern Europe

In October 2008 Swiss Post International (SPI) published the first edition of the Direct Marketing Passport to Eastern Europe. This practical-sized manual contains 160 pages of specialist knowledge about direct marketing in the print sector and mail order industry for five eastern European countries and Russia. The compendium is now available free of charge from SPI.

 

 

2008-12-12

 

The direct marketing potential in many countries of Central and Eastern Europe is a long way from being exhausted. In comparison with Western Europe, promotional mailings are somewhat of a rarity in the east. Offers that arrive by mail are therefore read very attentively and attract more attention than elsewhere. Packed with interesting information, graphics and numerous illustrations, our new passport to Eastern Europe shows you how to use direct marketing to tap into these markets and the points you need to consider.

Planning direct marketing thoroughly

For Russia, Poland, Slovakia, Hungary, Slovenia and the Czech Republic, the Direct Marketing Passport to Eastern Europe presents all the key facts at a glance. Companies hoping to conquer new markets abroad by means of direct marketing should consult reliable sources of information and plan their campaign carefully. What are the legal requirements for data protection? What products are sold by mail order in the country concerned? And what do you need to take into consideration when designing promotional mailings and response material? These are just a few of the questions that are answered in this passport to Eastern Europe. In addition, a clear one-page summary of the most important tips is provided for each country.

Address target groups professionally

The general economic trend offers favourable operating conditions throughout most of Eastern Europe. In many countries the pace of growth has slowed somewhat, but purchasing power is still increasing, although consumer habits differ considerably from those in the west. The same applies to contacting potential customers. To operate successfully in the market, comprehensive knowledge of direct marketing – from how to write addresses correctly to typical payment conditions in the respective countries and current requirements for sales promotion measures – is essential.

The passport to Eastern Europe contains:

  • 160 pages packed with the expert knowledge needed for successful direct marketing in Eastern Europe
  • facts and figures about the six countries of Poland, the Czech Republic, Slovakia, Hungary, Slovenia and Russia
  • over 80 graphics, tables and illustrations as well as useful links and addresses

The Direct Marketing Passport to Eastern Europe is available in German, English and French and can be ordered free of charge at www.swisspost.com/dm-pass.