FEDMA - Federation of European Direct and Interactive marketing
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FEDMA workshop Wednesday 25th November 2009 during the Eurobest Festival in Amsterdam

Decoding Email Marketing

The FEDMA email marketing benchmark study is a unique initiative that aims to measure and benchmark the quality of pan-European email marketing. The study is being run on an annual basis – be one of the first to see the results if you attend this workshop.

2009-10-13 Webmaster

 

Why is it relevant?
-    You will see examples of best-in-class creative email campaigns.
-    You will know how well you compare with your competition nationally and internationally.
-    You will be able to show your clients that you are well positioned in the market.
-    You will be able to use the results to retain your existing clients and attract new ones.
-    You will be able to pinpoint areas of improvement.
-    Michael Leander will give you the five most important rules to make creativity work in email marketing campaigns.

By attending, you will get the benchmark on key variables that everyone is looking for: open rates, clickthrough rates, delivery rates and opt-out rates. Plus, you will benefit from knowing more about how clients, potentially your clients, see the future of email marketing, how they prefer to use the channel and conversion rates. In addition, the results are broken down into industry segments that will show you the various benchmarks in, for example, financial services.

The results are divided into two main groups: email service-provider benchmarks and client benchmarks, from all over Europe. So, whether you are operating nationally or cross-border, you will benefit from attending the seminar.

As a bonus you will be given hands-on examples of email campaigns that have been exceptionally successful and the reasoning behind these. You will get real, actionable insights that will help you understand how you can improve the results of email marketing.
Do not miss this unique opportunity to be the first to know the results of a brand-new, never-before-collated, European benchmark study.

PS: As a gift from FEDMA, you will get a copy of the executive summary of the report by attending.
 
 
Introduction:
Øystein Svarød, member of the FEDMA board/Svaröd Direct

Speaker:
Michael Leander, CEO – Fokus Integrated; Chairman – FEDMA’s Interactive Marketing Council