Council Publications

Together with a number of other FEDMA reports, such as the Global Guide to Robinson Lists/Preference Services, the Legal Fact Pack, and the Survey of Direct Marketing Activities in the European Union, the aim is to provide a broad selection of information needed for research and practical planning of direct marketing activities in Europe and beyond.

  To order the publications online, please click here.

  FEDMA List Council Fact Pack, 2006

 A comprehensive country-by-country guide containing information on:

-business and consumer list markets
-regulations
-data collection
-preference services
-list business related postal issues
-and much more

The countries covered are Australia, Austria, Belgium, the Czech Republic, Denmark, France, Greece, Hungary, Italy, the Netherlands, Poland, Romania, Slovenia, Spain, Sweden, and the U.K.

The publication is available for FEDMA members from the restricted area of the website.

The Global Guide to Robinson Lists / Preference Services, 2006

Preference Services offer protection for consumers who do not wish to be contacted by companies for DM purposes.

Most European countries have preference services for mail, phone and/or fax, and some DMAs host preference services also for e-mail or SMS. FEDMA and the U.S. DMA have partnered to conduct a survey with the objective of identifying existing procedures and contact points in many European countries and beyond for individuals to register with preference services lists and for companies to use these lists.

The country-by-country survey also compares the volume of names registered in the different countries.

There are 5 preference services in place for different media:

• Mailing Preference Service - MPS

• Telephone Preference Service - TPS

• Fax Preference Service - FPS

• E-mail Preference Service - eMPS

• Mobile/SMS Lists

In certain countries other Preference Services exist for babies, the deceased etc.

The publication is available free for FEDMA members from the restricted area of the website, or can be purchased by non members here.

FEDMA Legal Fact Pack, 2004

A comprehensive information pack containing country-by-country fact-sheets giving essential information on direct marketing legislation.

Topics covered:

• Advertising law
  
• Data Protection
  
• Gifts and premiums
  
• Sales Promotion
  
• Distance Selling
  
• Telemarketing

The countries covered are Belgium, Denmark, Finland, France, Germany, Greece, Italy, the Netherlands, Poland, Spain, Sweden, Switzerland, the U.K. and the U.S. The legal fact pack is only available in electronic format.

2003 Survey of Direct Marketing Activities in the European Union (94 pp, 2002 figures)

Statistics compiled by FEDMA on European direct marketing, collected by national Direct Marketing Associations.

The report is widely considered to be the business tool for direct marketing research.

Figures included per country on:

• Total DM spend
• Direct Mail spend
• Teleservices spend
• Internet spend
• Addressed mail volumes
• Unaddressed mail volumes 

To order the publications online, please click here.