FEDMA - Federation of European Direct and Interactive marketing
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A presentation by Vera Sekulic from Fiera Promo.

A Glance of Serbian DM

This presentation will show you a glance of the Serbian Direct Marketing Industry in 2006.

By: Jorgen Nygaard Andreassen, FEDMA, 21/09/2006. Oslo, Norway

Permission Marketing

Permission marketing in the DM industry.

By: Jorgen Nygaard Andreassen, FEDMA. April 2006, Ukraine.

How to trigger customer interest with your DM-campaign

By Patou Nuytemans from Ogilvy. June 19, 2005 (Cannes Festival)

The New Customer and the New Marketer in a New Europe

By Tamara Ingram, President The Henley Centre. June 2004

The Power of Attraction

By: Jorgen Nygaard Andreassen, FEDMA. April 2006, Ukraine.

Using Multimedia Channels to Optimise the Visibility of Your Campaign