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The FEDMA & Holmen Paper Direct Marketer of the Year Award was created by FEDMA to provide the direct and interactive marketing industry in Europe with a means of recognising the achievements of an individual who has made an exceptional contribution to the direct and interactive marketing industry. An award will also be given out to an entry level executive who has shown exceptional excellence in creativity, marketing strategy, one to one dialogue marketing techniques, and who has set the example for others to follow.